Why Do I Need a Website?

1) Let me start by asking you, do you have a sign out in front of your business? WHY? A lot more people use the internet than will drive or walk by an see your sign.

2) The biggest reason more customers will see you and/or your brand, and even if they don't need you now they may later, and that means more business, and more business equals more cash flow, and more cash flow equals more profit for you .

3) More than 2.4 billion people use the internet every day, and some 90% of those have purchased something, or contacted a company, online in the last 12 months. So by not having a website, you will be missing out on a big piece of the pie.

4) A website is an 24/7 online brochure and gives you a chance to reach potentially thousands of people to see you. You are able to influence people’s decisions and educate them as to who you are and what you do.

5) Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn't use this as an excuse to take short cuts when it comes to having online visibility. Beginning with your website, it's vital to position yourself online with a strong, professional destination that gives customers the impression you mean business and the motivation to want to engage more with your business. With this in mind, consider these five reasons why having a strong website is important. Let's face it First Impressions Count - We live in a world where people Google everything - Before they shop, they visit online review sites like Yelp - No Website Means Losing Business - Let's face it!! Window Shopping Isn't What It Use to Be.

Website vs Social Media

As a business owner, would you rather:
1 Set up shop in someone else’s store (without a lease)
OR
2 Own or lease a dedicated space for your business?
With the first option, you’re at the mercy of the store owner. If they don’t want your business in their store anymore, then you’re now out of business until you find a new location. If they decide not to open up one morning, your business can’t reach it’s customers and your revenue will be affected. However, if you own or lease then you have much more control over your situation. The changes in someone else’s business won’t affect whether you stay in business or how much it will cost to stay in business. The same is true for having a website that you control, rather than building your online presence solely on a social media platform. Don’t Be at the Mercy of Someone Else

Your Website is the “Hub” of Your Online Presence – Social Media should be a Marketing Tool

If you have your own website, and it’s the “hub” of your business, then you have 100% control of your situation.

Like the store analogy above, you can have your own store and still setup a rack of your items in someone else’s store. Why wouldn’t you? Especially if they offer the space for free. Not only do you control your store, you also get to use someone else’s space to market your items and make some sales. If they close down then you might lose a great marketing space, but you aren’t out of business.

This is how you should treat social media.

Use social media as a marketing platform to drive traffic back to your website. Use that traffic to grow your business and customer list so you can communicate with them anytime, anywhere. On your own terms.

At the end of the day, it’s much smarter to invest in something you own than to build on land that doesn’t belong to you. Some day the rules are going to change and it could have a major impact on your business, if you aren’t in control. This is why we highly recommend to our client’s that they invest in a website that they own and then use social media – and it’s many benefits – to reach new audiences and grow their business.

Social Media Pros:

• Quick and free – Social pages are simple to set up and they are mostly free.
• Low-commitment – If your social profile is no longer doing the job, you can easily delete your page or switch to another platform. Or just don’t pay as much attention to it.
• Globally – The number of businesses that redirect their traffic to their respective Facebook site increases 25% year-over-year.
• Engagement – Social media encourages back and forth interaction, and tends to be casual and humanizing. This allows you to easily communicate and build relationships.
• Branding – Customers will learn more about the business’s values, mission and purpose, through your updates and how you respond to them. This builds loyalty and your brand.
• The largest benefit – Use social media to encourages your customers to visit your website.

Social Media Cons:

• Limited design – With social media, you have to follow their layout. You can customize your header and profile pic, but the basic layout you won’t be able to change.
• Open forum – Consumers can ask questions and voice their feedback and complaints. That means you have to monitor the site. In other words, the public can put comments on your social page or their profile referring to your profile. You’re not in complete control.
• Limited reporting tools – The level of reporting and features available are often less than with a website. You only get the information the social site chooses to give you.
• Lack of ownership – The social media provider’s terms and conditions control what content and promotions can be presented. For example, if you want to run a contest, you must follow their rules. Also consider what happens if the provider shuts the site down and if this is your only online presence.

Website Pros:

• Cost effective – There are a variety of options available, ranging from low cost one page one time build to expensive changing very day and with a lot of maintenance and increased complexity. You can always add to or improve upon your site later.
• Credibility – Consumers expect companies to have websites today. They trust a business more if it has a website.
• Full control – When you own your own website, you have many more choices about how it looks and the features it has.
• Better marketing – With your own website, you have more leeway to communicate with and sell to your customers. A website not only has more space to market your business; but you can include more marketing features such as videos, customers reviews, special promotional offers.
• Reduced overhead – Most consumers prefer to get a business’s information online. If you make your website a useful source of self-service information, it can reduce your operating costs.
• 24-hour availability – You can partly “open for business” 24 hours a day, 7 days a week, anywhere in the world — even if you’re actually closed.

Website Cons

• Maintenance – Depending on the size of your site, keeping content up-to-date will require some time and effort.
• Increased complexity – The more sophisticated the design and functionality, the more money and time it will take to design and set up.
• More marketing effort – You have to work to get traffic to your website. That means you have to have a marketing strategy and implement it.
I must use this space to add this is what we can take care of for you. This will give you more time to take care of your customers run your business.

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Mark

Lafayette, TN. 37083